SI SME INTERNATIONALIZATION
Empowering Expansion in Strategic Markets
Portocanna is committed to strengthening its internationalization skills to accelerate its presence in global medical cannabis markets. This strategic plan provides the company with critical mass and advanced tools for the introduction of innovative medical cannabis-based pharmaceutical preparations and substances (flowers and extracts) and the export of high-quality products, consolidating its position at the forefront of the pharmaceutical sector.
The program supports penetration into strategic markets both within the European Union and in Third Countries. By adopting sophisticated advanced digital marketing strategies and organizational innovation, we ensure the digitalization of B2B process management and compliance with the most rigorous international quality and safety standards.
Qualified Talent for Business Development
The project enables the strengthening of the organizational structure through the recruitment of Highly Qualified Human Resources (RHAQ) specifically focused on promoting Portocanna in foreign markets and developing operational activity. By integrating specialists with relevant experience in the pharmaceutical and biotech sectors, the company ensures the capacity to implement sophisticated business strategies, aligning production innovation with the technical and commercial demands of highly competitive international markets.
Internationalization Pillars
GLOBAL THERAPEUTIC OFFERING
Launch of precision-dispensing extracts and medicinal flowers, adapted to the therapeutic and regulatory requirements of each international market.
B2B LOGISTICS MANAGEMENT
B2B management software for real-time order monitoring, streamlining communication with partners and global logistics efficiency.
GLOBAL DIGITAL MARKETING
Use of SEO, Content Marketing, and Social Media to consolidate a differentiated positioning and capture new clients across multiple territories.
Strategic Actions
RIGOR AND SUSTAINABILITY
Obtaining specific certifications and registrations to protect intellectual property and ensure global ethical compliance.
MARKET INTELLIGENCE
In-depth studies in key markets to identify medical needs and anticipate consumer trends.
PROMOTION AND BRANDS
Foreign trademark registration and advertising in specialized media to strengthen the trust of physicians and distributors.
INTERNATIONAL EVENTS
Participation in global events to attract strategic partners.
TECHNICAL SHEET AND CO-FINANCING
Project Title: Strengthening internationalization skills of the Portocanna business model.
Operation Code: Application Notice MPr-2024-7.
Main Objective: Empowering the company to increase the internationalization process through the adoption of advanced business strategies.
Co-financing: Project supported by European Funds under the Portugal 2030 program.
FRAMEWORK AND PUBLIC FUNDING
Operation co-financed by the European Union through the SME Internationalization Incentive System.
The project boosts Portocanna’s competitiveness through high-value-added tradable products, aiming for an export intensity higher than 65%. Focused on organizational innovation and international digital marketing, the plan promotes the company’s integration into global value chains and strengthens the export orientation of the Portuguese economy.
PORTOCANNA INTERNATIONALIZATION Project
The achievement of Portocanna’s vision is based on acquiring a sustainable competitive position and gradually increasing turnover in foreign markets. This project is driven by European Union co-financing through the Portugal 2030 program.
This investment is fundamental for enhancing brand credibility and establishing strategic partnerships with distributors and healthcare professionals in sophisticated markets. This support ensures the introduction of new market approach methods and the offering of disruptive pharmaceutical solutions, guaranteeing the company’s positioning as a world reference for quality and innovation in the medical cannabis sector.
Co-financed by: